Karnataka Journal of Agricultural Sciences, Vol 24, No 4 (2011)

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A study on satisfaction level of Kannada farm magazine readers about various components*

R H Hanumanaikar, L Manjunath, L Krishna Naik

Abstract


The study conducted to know the satisfaction level of Kannada farm magazine readers about various componentsof Krishimunnade, Sirisambruddhi and Krishimitra revealed that, 59.45 per cent of the respondents were satisfied with thevarious components of the farm magazines, followed by most satisfied (26.11 %) and least satisfied (14.44 %) with respectto the overall satisfaction level of Kannada farm magazine readers. Majority of the respondents (63.33 %) belonged to mostsatisfied category towards name of the magazines followed by the format (52.78 %) and quality of the paper used (41.11 %).It was observed that 63.89 per cent of the respondents were most satisfied with the clarity of the message followed byaccuracy of the message (58.33%), brevity of the message (54.45%), adoptability of the message (53.89%) and utility of themessage (40.00%). The data indicated that 65.56 per cent of the respondents were most satisfied with timely publication,followed by periodicity (48.89 %).

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[KJAS-0972-1061]