Many universities in developing countries like Tanzania are striving to improve quality of their programmes/courses as a means of attracting students from foreign countries. Very few universities in developing countries have managed to enroll students from foreign countries. In essence students are not motivated to join niversities in developing countries due to among other things; quality of the programmes/courses offered. There is inherited problem that university from lesser developing countries can not manage quality of their courses due to lack of teaching facilities and world class lecturers to teach in these universities. Application of some techniques like QFD has shown an impressive progress in the whole process of capturing the voice of customers and translating it into the actual thing in both manufacturing and services industries. Basically this paper attempts to introduce the application of QFD in designing academic programmes in lesser developed economies and the findings are presented and discussed there in.